On April 24 2015, Yosha presented some of her ongoing work on place, reputation and creativity in Chicago at the From Kreuzberg to Williamsburg: Exploring the trans-local nature of cultural scenes and the creation and diffusion of knowledge, practices and value(s) across space, scale and industry session of the AAG annual conference.

In short, her presentation addressed how creative workers and artists talk about space and places in the story they tell about themselves. An important conclusion here is that a place’s reputation plays an important role in locational decision making, as well as the identity of the creative worker. It is strongly related to social networks, romanticised views of other (creative) places far away, and a negative attitude towards ‘competitive’ places.